Four services, and how to decide which one comes first

Language and audience planning

A language plan answers one question per service: in which languages should this be marketed, and to whom? It combines Richmond's census language figures, your own customer records and an honest look at who on your team can answer an enquiry in each language.

This is the right first step if you have heard "you should advertise in Chinese" from three different people and still don't know whether that means Cantonese speakers, Mandarin speakers, Traditional or Simplified characters, or all of them. The output is a short written plan, with a cost per language, that you can act on with us or with anyone else. Details are on the language planning page.

Multilingual Google Ads

Multilingual ads mean a separate set of ads for each language, each with its own copy, keywords, budget and cost-per-enquiry ceiling. Mixing languages inside one ad group is the most common mistake we see, because you lose the ability to tell which version pays.

Timing matters here. Google has announced that, starting September 2026, the campaign-level language setting is being removed from Search campaigns, and ads will match on their own language. As of October 2026 that makes the wording of each ad carry the targeting, so translation quality and account structure decide reach. See multilingual Google Ads.

Multilingual websites with translator-checked copy

A multilingual website gives each language its own page at its own address, written by a qualified translator and linked to the other versions. Google's guidance is to use separate URLs for each language and avoid automatic redirects based on a visitor's guessed language; it works out a page's language from the visible text, not from hidden code.

Choose this when ads or referrals are already bringing non-English enquiries and your site sends those visitors to an English-only page. Read multilingual websites for structure, timelines and the review steps we insist on.

Local search across Richmond

Local search is the work of appearing in Google's map results and organic listings for people near your business or service area. Richmond is compact but split by rivers, a highway, the airport island and farmland, so the planning areas your crews or customers can reach easily matter more than the city's total size.

This is the default starting point for most trades and storefronts, because it costs nothing per click and it gives you a baseline to measure every other service against. Read local search across Richmond for what we do and how we measure it.

How the services fit together

The services build on one another in a predictable order:

1. Foundation: local search, so customers who already know you can find and contact you.
2. Decision: a language plan, so the next dollar goes to the language and service most likely to pay back.
3. Reach: multilingual ads in the languages the plan supports.
4. Conversion: translated landing pages, so paid and referred visitors land on copy in their own language.

You can enter at any step, but skipping step two is how businesses end up paying for translations nobody reads. If you are unsure, the guides explain the reasoning in depth, and the pricing page shows which plan covers which mix.

What to send us before the first call

You will get a sharper answer if you send three things when you call, text or email:

• the services or products that earn you the most margin
• the Richmond planning areas or neighbourhoods most of your customers come from
• roughly what share of enquiries already come in a language other than English, even if it is a guess

With those, we can usually tell you in one conversation which service should come first and what it is likely to cost per month.